Conference Information

Dates: June 6-7, 2022

Start Time: 8:00 am PDT/11:00 am EDT
End Time: approx. 3:00/6:00 pm

Format: Virtual

Registration Fees

Member:  $199
Non-member:  $250

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Understanding College in 2022


NCAG CONFERENCE |June 6-7, 2022

Virtual Conference

Registration Opens


April 25, 2022


Conference Highlights

Nationally Ranked Speakers 
Admissions & Financial Aid Topics 
Roundtable Discussions on Business Practices 
Networking Lunches 

NCAG Virtual Conference Agenda

Monday, June 68:00 -3:00 PST  | 11:00-6:00  EDT
Steven Sirot, NCAG President
College Financial Aid Transparency
Cathy Finks, Ex Dir of Admissions, College of Wooster
Doing Business in the College Environment
Mark Greenquist, College Scoops
NCAG Scholarship / Networking Lunch
NCAG Scholarship Committee
Thoughts from Higher Ed
Robert Kelchen, Prof & Dept. Head at UT, Knoxville 
Business Roundtable Discussions
         NCAG Board Members
Tuesday, June 78:00 -3:00 PST  | 11:00-6:00  EDT
Welcome Back
Cyndy McDonald, NCAG Education Services
Keynote Speaker
          Ron Lieber, NYT journalist and author
Financial Roundtable Discussions
          Melissa Mieyr, College & Financial Consultant
NCAG CCA Financial Designation & Lunch 
NCAG Membership Committee
Cultivating referrals with Mediators & AttorneysSteven Sirot, CBRG, Director of Operations
Colleges That Change Lives; Panel Discussion
College of Wooster, Rhodes, Wheaton, Southwestern

Featured Guest Speakers

College Financial Transparency

Presented by Cathy Finks, Executive Director of Admissions, The College of Wooster 

The College of Wooster has taken the lead in building transparency into the college merit and financial aid process for families. Catherine gives amazing insight from the college perspective on financial aid and benefits of clear communication. Learn how and why Cathy and parents find this to be so important for the college choice.

The College of Wooster is also a member of the CTCL.

The Price you Pay for College

Presented by Ron Lieber, Author and New York Times  Journalist

As a journalist for the New York Times, Ron writes the "Your Money" column. He also authored the book The Price you Pay for College. With insights into admissions and financial know-how, his experiences and knowledge will amaze even veterans in the college admission and financial planning arena. Join the conversation as he discusses college pricing and - "Why is it so freaking hard to figure out anyway?"


Doing Business in the College Environment
Presented by Mark Greenquist

College Scoops, Advisor

As the Advisor to College Scoops, a relatively new player in the college search arena, Mark advises on this new college platform that provides parents and students the resources to preview colleges. Mark has more than 30 years of operational and financial experience including CFO and CEO at global publicly and privately held companies. (CommerceHub, Sonus, Siemens) Find out about doing business in the college search world. 

Thoughts from Higher Ed
Presented by Robert Kelchen, Prof & Dept. Head, Dept. of Educational Leadership and Policy Studies

University of Tennessee, Knoxville

As the author of Higher Education Accountability, Robert enjoys the research behind higher education finances, accountability policies and practices, and student financial aid. With a social media following (@rkelchen), join us as we view college through the lens of higher ed now and (maybe) where it's going. As a frequent resource for news outlets, Robert states current with key state and national higher education issues.

Cultivating business referrals with mediators and attorneys

Presented by Steven Sirot
CBRG, Director of Operations

As the Director of Operations for CBRG, his college consulting group, Steve has had years of experience in the college search world.His dedication and knowledge of college finances has grown his business and appreciative clients.As the current president of NCAG, Steve is a great source for everything college and business practices within our genre. 


Colleges That Change Lives
College Panel;
Wooster, Rhodes, Wheaton, Southwestern

As a non-profit organization dedicated to the advancement and support of a student-centered college search process these colleges are. members of Colleges That Change Lives (CTCL). Their focus is on the student-centered search approach and dedicate their time to helping students love learning and graduate with a foundation for success. Find out why these colleges are members of CTCL, how they feel it helps their college overall and why  it matters more now. These colleges will soon be added to your 'must apply' list for your current students. Come learn about their mission: Changing Lives. One Student at a Time